Wading through reams of consumer data can be overwhelming— too often, one cannot see the forest for the trees.

At Vivid Connections, we go beyond helping you organize and analyze your data…

we HUMANIZE it.

our vivid thinkers will help you

reveal the big picture

vivid logo

Qualitative &
Quantitative
Research
Management

Make informed business decisions using consumer and market data

Uncover insights to create successful consumer marketing campaigns, product innovations, and compelling shopper selling stories

  • Interviewing & Group Discussions
  • Demand Space & Segmentation Research
  • Path to Purchase
  • Brand & Communication Tracking Studies
  • Innovation Research
  • Custom Research
  • Storytelling Presentations
  • VividConnectors
    —Active & Diverse Group: REAL people for REAL conversations

Strategic
Planning &
Workshop
Facilitation

Leverage strategic thinking for long term business success and growth

Integrate human insight, diverse ideas, and collaborative discussion into the planning process

  • Long Term Business Planning
  • Annual Marketing Planning
  • Consumer Journey & Experience Mapping
  • Portfolio Strategy &
    New Business Integration
  • BrandBeing
    —Brand Positioning Workshops

Innovation
Design &
Concept
Creation

Build successful brand and product development innovations

Access winning written ideation and concept creation, firmly founded in expert research review and in-depth analysis

  • Identify & Articulate Innovation Platforms
  • Virtual & In-Person Innovation Facilitation
  • Consumer & Expert
    Co-Creation
  • Create, Develop, and Write New Product Concepts
  • Develop Compelling & Motivating Claims
  • Innovation Validation

Leadership
Team &
Executive
Coaching

Build cohesive teams with inspired —and inspiring— leaders

Shape corporate culture and facilitate authentic employee engagement

  • Articulate Organizational Purpose
  • Team Offsite Leadership Inspiration & Engagement
  • VividLearning
    —Marketing Fundamentals
    —Building Everyday Resilience
    —Presentations & Storytelling
  • VividCoaching
    —ICF Accredited Executive Coaching


Whether you are outsourcing market research, building a brand from the ground up, looking to facilitate team engagement initiatives, or developing product innovations for growth—

Vivid Connections is your ideal strategic partner

While our approach is always results-driven and collaborative, by design; we take great pride and care in customizing our process to best fit your unique business goals.

Choose as much —or as little— research expertise or strategic advisement, as you need:

Full Outsource

Our team will take full responsibility for the insights function at your company. We'll lead all projects and work seamlessly with internal cross-functional partners.

Partial Outsource

We'll serve as your "go-to" collaborative research partner —and strategic consultancy— in support of existing insight roles, on an on-going basis.

Ad Hoc

Our vivid thinkers will provide extra brain power —and insights— for unique challenges, tricky projects, unanticipated short-term or rush assignments.

Custom

We'll consult with you to assess your unique needs and develop a custom solution mix that best serves your business goals and brand innovation aspirations.

SC Johnson
Homestars
Keurig Dr Pepper
The Hershey Company
TJX
Audi
Kellogg Canada
Labatt Brewing Company
dr oetker
royal conservatory
McDonalds global
foresight
GSK
AB Foods
mezzetta
arthritis society
heart and stroke
mother raw
seventh generation
church and dwight
astra zeneca
matrix sciences
villa leadership
zappi
campari group
nature conservancy
unilever
institute of corporate directors
institute of corporate directors

Let's Connect To Discuss Your Unique Needs