vivid

qualitative

Listening to different perspectives —and making sense of what it all means, for your business— is the heart of our qualitative practice. Sharing real voices and individual stories within your organization can do more than answer market research questions... it can inspire.

Let's Connect

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qualitative

Let's Connect To Discuss Your Unique Needs

Graham Matthews

We go beyond "questions and answers". Through conversational methodologies, we focus on understanding the human side of business.

Exploratory

Discovering consumer connections to categories, brands, products, and experiences – a web of thoughts, emotions, and behaviours.

Use Case: One-on-one interviews to deeply understand a target consumer group – what matters most in the category and how to refine a brand’s positioning.

Testing

Gathering feedback on work-in-progress ideas, including: positioning, innovation, creative, packaging, claims, and tactics.

Use Case: Focus groups to identify which creative platform resonates best with target consumers and ways to make it even better.

Learning Gaps

Addressing gaps before a primary research task (e.g., national survey) or a team exercise (e.g., innovation brainstorm).

Use Case: One-on-one interviews to explore hypotheses, refine screening criteria, and inform the design of a quantitative survey.

Inspiration

Harnessing the power of human connections to spark internal engagement, inspiration, and excitement.

Use Case: In-depth interviews to inform a ‘Consumer Voices’ keynote presentation, delivered live at a company-wide off-site.

Stakeholder Perspectives

Incorporating stakeholder perspectives into a project process to increase alignment and improve the outcome.

Use Case: Interviews with internal and external stakeholders to shape the future direction of a major Canadian business.

Get inspired by real consumer voices, stories, emotions, and behaviours.

We'll help you connect with the human side of business.

I love working with Vivid Connections. When it comes to invaluable, actionable insight, they always deliver in spades. They have the rare ability to marry the craft of qual with the language of business and deliver intel that’s useful, not just interesting. Graham’s ability to connect with respondents, uncover the truth…wow...a beautiful sight to see :) a true partner in strategic diagnostics.

Marianne McBean

Founder & Chief Strategy
SoulBrand Inc.

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SOLUTIONS

vivid

qualitative

Listening to different perspectives —and making sense of what it all means, for your business— is the heart of our qualitative practice. Sharing real voices and individual stories within your organization can do more than answer market research questions... it can inspire.

learn more →

vivid

research management

We recommend the most relevant research methodologies and lead projects all the way through— like we are part of your team. We help uncover insights that create successful consumer marketing campaigns, product innovations and compelling shopper selling stories.

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vivid

intelligence

Sometimes you just need fresh eyes and fresh perspectives. We're here to help! Brief us. Send us your documents. We'll analyze the information, write the recommendation, and build an impactful presentation for you.

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vivid

facilitation

We are meeting experts. Truly. Meetings can be productive and enjoyable. We promise. Let us help you make every meeting you lead a worthwhile investment —and an engaging experience— for everyone involved.

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vivid

learning

We set people up for success. We are leaders in content development, live in-person learning workshops, individual or group coaching. We can help take your internal development agenda to the next level.

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innovation

We help companies figure out where to play and how to win. From start to launch, we offer creative approaches to solve innovation challenges with new products, new business lines, new positioning, and new claims.

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