vivid

innovation

We help companies figure out where to play and how to win. From start to launch, we offer creative approaches to solve innovation challenges with new products, new business lines, new positioning, and new claims.

Let's Connect

vivid
innovation

Let's Connect To Discuss Your Unique Needs

Sarah Duff

We can bring our expertise to any phase of the innovation process from front-end consumer immersion to ideation and idea/product testing.

Where are you in the process? What do you need help with?

Immerse→

We explore existing consumer data, future trends and incorporate new research touchpoints to fill in any gaps in knowledge. We use all this data to create fertile territories for exploration the Ideation phase.

Ideate→

Using these territories, we integrate learning with innovative and creative techniques to help teams create exciting, new and relevant product, packaging, communication or claims ideas.

Identify→

Using all the recent research and proven methodologies, we narrow in the ideas with the greatest potential. We can also take the lead on transforming rough ideas into research-ready written concepts for testing.

Implement

We help you refine your ideas to ensure you go to market with the best possible version of your product, business, or claims innovation.

Innovation = creation and discovery. Having a clear problem to solve, understanding constraints, and infusing imagination with business data, are all key ingredients to success.

Let us partner with you on a process that works with your business culture: whether it’s product, business, or claims innovation.

Working with Vivid Connections was an inspiring and collaborative end-to-end experience, led with a shared passion. Their approach was thoughtful and strategic, leveraging qualitative research to build on existing insights and set a solid foundation for new innovation platforms. Their in-person workshop was engaging and collaborative, sparking fresh ideas, that were then rigorously tested. Thanks to their expertise and dedication, we emerged with a portfolio of innovative snack ideas that truly resonate with our audience.

Caela Arbuckle

Marketing Director, NPF
Kellanova Canada Inc.

vivid

SOLUTIONS

vivid

qualitative

Listening to different perspectives —and making sense of what it all means, for your business— is the heart of our qualitative practice. Sharing real voices and individual stories within your organization can do more than answer market research questions... it can inspire.

learn more →

vivid

research management

We recommend the most relevant research methodologies and lead projects all the way through— like we are part of your team. We help uncover insights that create successful consumer marketing campaigns, product innovations and compelling shopper selling stories.

learn more →

vivid

intelligence

Sometimes you just need fresh eyes and fresh perspectives. We're here to help! Brief us. Send us your documents. We'll analyze the information, write the recommendation, and build an impactful presentation for you.

learn more →

vivid

facilitation

We are meeting experts. Truly. Meetings can be productive and enjoyable. We promise. Let us help you make every meeting you lead a worthwhile investment —and an engaging experience— for everyone involved.

learn more →

vivid

learning

We set people up for success. We are leaders in content development, live in-person learning workshops, individual or group coaching. We can help take your internal development agenda to the next level.

learn more →

vivid

innovation

We help companies figure out where to play and how to win. From start to launch, we offer creative approaches to solve innovation challenges with new products, new business lines, new positioning, and new claims.

learn more →