Marketing the Pan Am Games: a few hits, a few misses…

Marketing the Pan Am Games: a few hits, a few misses…

Firstly an important disclaimer, I have had absolutely zero involvement in the development or execution of anything Pan Am related. These thoughts are purely from the point of view of a casually interested observer. Hit: Event Execution I took my son to see Beach...
The Power of an Emotionally Resonant Brand

The Power of an Emotionally Resonant Brand

Ever since last week’s Oscars the world of pop culture has been overflowing with love for Jennifer Lawrence, who of course won Best Actress.  Mention the name Anne Hathaway, however, who took home the Oscar for Best Supporting Actress and you’re likely to see some...
A Curious Mind

A Curious Mind

“Mummy?” [Insert thoughtful pause] “Are cars faster than suns?” It’s Monday morning at 7:35 am.  I’m trying to get into the office for 8:00 am and we’ve caught every red light on the drive to daycare so far.  My yet-to-be-caffeinated mind tries...

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