Research Consulting

As researchers we help you define problems, unlock insight, and solve business problems.

Research management

Provide Expert Advice

We help you to identify the problem we’re trying to solve and the research challenge ahead:

Best research approach
Most appropriate research partners
How to measure success

Lead the Process

Manage suppliers & partners
Set up & manage the process.
Identify & resolve issues
Quality control
Full or hybrid roles

Active in the Field

As passionate Senior research experts with extensive experience in quant & qual research, we are active members of MRIA & ESOMAR. We also have an in house qualitative research team.

Provide Business Solutions

Seek to fully understand your business
Understand & simplify data
Integrate learning with your business decisions
Think holistically (consumers, market, channel, stakeholders, results)

How we work: Our Consulting Model

When clients call on us for research consulting, we typically work in one of three ways

AD Hoc Support

Extra brain power for tricky projects, short-term, or rush assignments.

Partial Outsource

Collaborative partner to support your existing insight function on an on-going basis.

Full Outsource

Fully responsible for the insight function at your company. We lead all projects and work seamlessly with internal cross-functional partners.

Vivid Connections has been our research partners for the past 5 years and have provided sage counsel on many of our key marketing initiatives from innovation to communication to product testing. They are an essential extension of our marketing team.

Laura Jones Senior Marketing Manager, Dr. Oetker Canada

Working with Deb and Vivid Connections has been a great experience. Deb is a true business partner, who works with us to understand our business issues and designs the best research path to help us make actionable recommendations. She does a wonderful job of providing innovative approaches that weave together Qualitative and Quantitative research with ideation sessions and input from stakeholders. Deb has also built strong relationships with our cross-functional partners, which helps drive great internal engagement. Deb’s unwavering passion for the consumer has helped us uncover new insights to strengthen our innovation plans and ensure in-market success.

Heather Young Associate Director, Innovation & Pipeline, Kellogg Canada

Vivid did an amazing job bringing a complicated topic to life with the perfect blend of theory, practice, and humanity. They really understood how to build a program that delivers on ambitious objectives while keeping the needs of our learners top of mind throughout the process. Vivid was able to integrate our input and push our thinking when needed to create a program where everything from the mood to the content to the exercises reinforces the spirit of our topic. This program will drive lasting behavior change for our organization… and their team was a pleasure to work with from start to finish.

Scott Coligan Marketing Insights Manager, Miller Coors

Mauer Chiarello
Managing Partner, Research Specialist

Deb Irwin
Senior Partner, Research Specialist

Graham Matthews
Senior Director, Research Specialist

Julien Braghieri
Director, Research Specialist

Qualitative research

We have in-house qualitative specialists. Top calibre talent that lead qualitative group discussions, interviews, on-line qualitative research, shop-a-longs, in home research.

RIVA Trained Moderators and facilitators
English and French speakers
Received Global Moderator Accreditation with Unilever.

Creative Methodology

We use imaginative techniques such as:

Respondent stories
Stimulus walls
Co-creation workshops

Vivid Research Frameworks

We offer frameworks to assess:

Positioning
Advertising and communication
New product/business concepts
Packaging

Breadth of Expertise

We have experience across a wide range of business issues including:

Attitude and behavioural dynamics
Advertising and communication
Product usability
Brand strategy
Concept/product development.

Team Approach

We advocate a team approach so you always have more than one brain on a research challenge.

Caroline is an excellent moderator and strategic partner. She is able to quickly understand our business issues and deliver insightful and relevant recommendations. Her amazing energy, use of more creative techniques and skill at engaging respondents are just some of her assets.

Patty McGrath Head of Consumer Insights, Seventh Generation

As a young brand we had evolved since our launch in 2010 and needed to better understand our impact with Advisors and Stakeholders. Vivid brought a fresh perspective and strong analysis to the qualitative research they conducted. They continued to deliver dynamic and collaborative workshops where we developed a Brand Being. The work we did with Vivid fueled our momentum to make crucial changes in our business. The ideas developed have inspired our team and lead to some inspiring new communication.

Lori Landry Chief Marketing Officer & Head of Institutional Business, Sun Life Global Investments

Kerry Owen
Managing Partner, Strategic Facilitator & Executive Coach

Caroline Freakes
Senior Director, Qualitative Research Specialist