Caroline Freakes

 Senior Director, Qualitative Research Specialist

If you’re looking for someone with astute talent in unearthing richer insight, and getting to the heart of issues, Caroline is it! (British wit included!)

 If you’re looking for someone with astute talent in unearthing richer insight, and getting to the heart of issues, Caroline is it!  (British wit included!)

Caroline is a highly experienced qualitative expert. She brings a genuine curiosity to dig deeper and truly understand the experience of others. Her lovely manner with people and great sense of humor combine well and work brilliantly with respondents and clients alike. She writes comprehensive and illuminating reports and has more energy than anyone we know!

Caroline joined Vivid in 2013 to lead our qualitative practice. She brought along her incredible experience in a variety of industries and range of business issues, including: attitude and behavioural dynamics, advertising and communication, product usability, brand strategy, and new concept/product development.

Caroline leads qualitative and strategic projects with clients such as: RBC, Seventh Generation, Heart & Stroke, TJX, Sun Life, Campbell’s, and The Royal Conservatory of Music.

She is a RIVA trained moderator and earned moderator accreditation with Unilever Global CMI. Prior to Vivid, Caroline was Team Leader and VP of the qualitative team at Ipsos Reid UU, a VP of qual and quant research at Research International, and a consultant with a firm in London, UK.

Being half British and half French Caroline is the perfect Canadian!  Caroline loves to stay fit and active. 

Fun fact: She is Mom to Ella who, like Mom, loves to dance.

Contact Us

1200 Bay Street, Suite 801 , Toronto, ON M5R 2A5
416.960.3631
info@vividconnections.ca

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