Sarah Duff
Director
Sarah mixes the spontaneity of art with the analysis of science at vivid.
If you're looking for creative intuition, enthusiasm and clarity of thought, look no further.
Sarah is a strategic thinker with an eye for detail. She loves new challenges and delights in "figuring things out" whether by facilitating a workshop or digging for insight. An outstanding communicator, Sarah has a natural ability to crystallize complex findings into inspiring, actionable recommendations.
Sarah joins vivid after 8 years in brand management at Unilever. Most recently, she led global innovation and advertising projects for Dove deodorant as part of the Global Brand Development team based in London, UK. Prior to that she successfully managed the Knorr, Imperial and Axe businesses at Unilever Canada. Her innovation track record is exceptional and includes the global launch of Dove Men+Care, and the Canadian launches of Knorr Frozen Entrees and Axe.
Sarah started her career in Management Consulting, working on a diverse array of projects for Retail clients across North America including the Bay, the LCBO and SAQ.
When she's not chasing after her spirited toddler Rowan, Sarah enjoys yoga, the Amazing Race and cooking a great meal while holding a glass of wine.