Deb Irwin

Senior Partner

Deb is the ultimate balance of art & science at vivid.

If you’re looking for fresh ideas and tireless effort, combined with a passion for numbers and human insight, Deb is exactly what you need.

Deb leads innovation research at vivid and is also an engaging facilitator. Deb joined vivid with years of wisdom and experience as a market researcher, facilitator, and marketing consultant. She is the only one we know that loves reading data tables over coffee as much as she loves interviewing consumers in a workshop or the aisles of a grocery store. Perhaps this is because she worked in financial services for so long managing consumer research and competitive intelligence before making the switch to CPG. Since embracing CPG, she’s been working with Dove, VIM, and Kellogg’s among others, while with Commins Wingrove.

She is truly gifted in both the art & science of marketing.  Her sparky personality, and brilliant strategic thinking abilities make her a great asset to our client’s businesses.

Deb is an Explorer – underwater and on land. She also has a love of dinosaurs and visual art (sometimes combining the two). An invited speaker at a number of conferences, she is an active member of the MRIA.