"Research consists in seeing what everyone else has seen, but thinking what no one else has thought."

- Source Unknown

Chris Wilson

Director

Chris Wilson

Chris delivers a thoughtful blend of art and science at vivid.

If you’re looking for creative enthusiasm and impeccable attention to detail, from spreadsheets to hand drawn flip charts, Chris has it all tucked away in his back pack. Chris is a natural, whole brain thinker who moves effortlessly from research to facilitation projects.

His qualitative side allows him to truly understand and conceptualize the inter-dynamics between the brand, the channel and the consumer. Meanwhile his quantitative side appreciates that the proof is in the details and provides clients with meaningful, actionable results.

Chris is an accomplished brand marketer having managed some of the world’s most recognized brand names including: Neutrogena, Del Monte, Kodak, BreathSavers and Vichy skincare. He has a genuine passion for brand management and consumer insight.

Originally a Montrealer, Chris now lives in Toronto and can often be found diving around on a volleyball court. Chris is an active member of the MRIA.