blog

The Importance of Getting Feedback
Kerry, Sharon, and Merrilee discuss why it is so important to get feedback from the trusted advisors in your life.
Read More
How can we get closer to our consumers? Stop calling them consumers.
On the one hand, we like to give them names and build detailed profiles --  “meet Lorna, she is a mother of 2.  She lives in the suburbs of Calgary and works part time at a small insurance company….”.   On the other hand, we then call them consumers, which is more of a way to keep them at arms’ length.
Read More
iPhone 6 Cookie Monster Ad
I just love the new i-phone 6 Cookie Monster Ad. What I love most is its simplicity. It’s a reminder for me that sometimes a fun idea is just a fun idea...
Read More
Marketing the Pan Am Games: a few hits, a few misses…
Sarah reflects on a few hits and misses in the marketing of the recent Pan Am Games.
Read More
Attitude determines your Altitude
Caroline reflects on the positive side of negative experiences.
Read More
Ideas are Scary
Kerry considers the fear of embracing true innovation and new ideas.
Read More
Wearing other people's shoes!
Caroline teaches us a logic problem to show us the value of approaching at challenges from different perspectives.
Read More
Winning entry from the MRIA QRD Day Contest
Caroline has some fun connecting images for the MRIA QRD Day contest.
Read More
I love this ad!
Kerry presses replay and reflects on why she loves the Nike Training Day spot.
Read More
Embracing the Journey of New Beginnings
Caroline reflects on the benefits of approaching change in a positive way.
Read More
Displaying results 1-10 (of 37)
  < 1 2 3 4  >